BRAND = IDENTITY + STRATEGIC
PLANNING = SUCCESS
STANDING OUT FROM THE CROWD
Everybody knows that brand positioning means standing out from the crowd, and differentiating yourself from your competition. Effective brand positioning means you should be asking yourself if your product can be used in ways that your competitors products can’t.
Are your manufacturing processes different? Do you use different materials? Is your product more durable, more eco-friendly, or possessed of a higher build quality? If you provide a service, does your service staff possess qualifications or certifications that the competition doesn’t? If your product or service is substantively different from those of your competition, make sure your customers and potential customers know about it.
It isn’t enough merely to be different from the competition, though; it’s important to be different from the competition in ways that matter to your market. If your target market is concerned about the environment, informing them of your ecologically friendly manufacturing processes is a great idea. Telling them about how much excess power your device can output when compared to the competition might not be as useful. Stand out, but only in the ways that matter to your market.
Emerging technologies and changing business models are driving a shift in the role of IT - from leveraging technology in support of the business, to the higher, more strategic goal of protecting and enhancing business value. Today, it is more critical than ever that you have strong IT processes and practices to ensure the alignment of IT and business strategy and to drive excellence through the IT infrastructure and the operations it supports.
Investing in effective IT consulting helps make sure that you are able to meet these challenges head on. IT demands may change as technology develops but the end goal is the same: forming IT policy to meet business objectives.
Our global IT consulting practice helps CIOs and IT leaders design and implement advanced solutions in IT governance, security, data management, applications and compliance. We work to address IT security and privacy issues and deploy advanced and customized application and data management structures that not only solve problems, but add value to organizations. Technology will drive your future, with KDDMWorX you can be confident it takes you where you want to go.
KDDMWorX knows that the key to any successful project is a solid project management team and the processes they enforce. The right project manager reduces crisis management, reduces duplication of efforts, improves productivity and keeps your projects on track.
From pure process changes to enterprise application development and implementation, business analysis is a discipline that requires the skills to elicit and document requirements as well as the know-how to identify the best solution to meet or exceed the business need.
Organizational Change Management (OCM)
A structured approach to change is critical in any major initiative, whether it be an organizational change or large IT implementation. By utilizing the right skills and communication tools, OCM will help you achieve your desired state faster, minimize impacts and reduce unnecessary distractions.
Strategic direction based on years of experience and technical expertise is integral to all projects we work on. Building strategic road maps to guide client efforts can both reduce the cost of later changes and lead clients to continued success.
Digital Product Management
Spanning the range from embedded multimedia applications to sales demonstration mobile apps, KDDMWorX has managed the successful deployment and management of award-winning digital products.
Keeping an IT environment running smoothly requires constant attention and the availability of a highly skilled staff. Yet, many organizations are overwhelmed by rapidly changing business demands and the ability to retain proper IT talent.
That’s what makes our managed IT services an attractive alternative to traditional in-house IT service delivery. Our managed services can help free you from necessary, time-consuming IT tasks like patching, monitoring and management of your IT infrastructure.
We’re here to give you relief from the mundane tasks so you can focus on the strategic business initiatives that differentiate your business.
We’re old school: our creative director is more comfortable with pen and paper than a mouse or mouse pad. But not just more comfortable, more creative. And, when you think about it, that makes perfect sense for logo design: ever see anyone brainstorm ten logo ideas in ten minutes using a computer? Neither have we. And if there was ever a discipline that required brainstorming — it’s logo design.
Our logo designs are exceptional because we’re old school: we use wit and creativity to create timeless logo designs – not fancy computer effects that may dazzle the eye, but fizzle with time.
Our highly-qualified team of web designers can build and develop complete website solutions for your business, entirely in-house. From continuous-scroll websites to 3D virtual tours, we focus on creating a more rewarding user experience that will achieve longer retention rates and more page visits. We listen, we learn, we create: taking time to fully understand the objectives and target audience of your website.
- Custom Web Design
- Responsive Web Design
- Shopping Cart and E-Commerce Web Design
- Content Management Systems
- Animation and Video
Print design encapsulates all graphic design and marketing solutions that require printing — posters, banners, leave-behinds, trade show graphics, package design, presentation folders, brochures, direct mail design, business card design and anything else that comes off a printing press.
Signage & Tradeshow Graphics
When you need signs, banners or graphics for your trade show, rely on KDDMWorX for a turnkey solution. Not only do we create compelling, eye-catching designs that are branded to your business, we also provide solutions for fabrication of your display as well. Plus, we offer solutions for any type of signage you may need.
Since our inception, KDDMWorX has been creating outstanding brochure designs of all descriptions and sizes, in both print and digital format. From dozens of local businesses throughout the U.S.A., our creative talents have been relied upon to create quality, branded brochure designs.
We design ads that work for your business. We know that the rules of engagement are unique for print ads. What works in newspaper might not work in magazines. We create copy-writing, imagery and designs that command the attention of your audience quickly, and leads them purposely through the content and ultimately to action.
Rely on our skillful copy writing to promote your business, product or brand. No one knows your business like you — so oftentimes, you know what you want to say, but not quite how to say it. Our copy writers will work with your team to identify the key message and supporting content, and then we will deliver that that message in a compelling, easily-digestible format that holds your audiences’ attention.
From our customized website designs to our very own world class Customer Relationship Management software application, we can provide your business with winning customized solutions that will set your business apart from the competition.
Looking to build a new site or redesign your existing site? We can help! Our web design and marketing team will work with you to develop a rock solid strategy and online presence supported by responsive web design, business logic development, highly-customized web development and business intelligence that is Search Engine Optimized. We specialize in creating professional, clean and smart websites for your customers to easily navigate.
Our custom CRM platform is a cloud-based Customer Relationship Management solution, giving you the ability to make better, faster relationship management decisions, accessing information from virtually anywhere.
Whether you’re an entrepreneur, sales manager or independent agent or broker, our cloud-based CRM platform frees up time and resources to enable you to focus on the things most important to growing your sales. We can enable you to move your business forward and truly build better relationships leading to increased sales.
WHAT IS SEO?
SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings. In search results Google displays links to pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages.
IN SIMPLE TERMS YOUR WEB PAGES HAVE THE POTENTIAL TO RANK IN GOOGLE SO LONG AS OTHER WEB PAGES LINK TO THEM.
SEO is also known as the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it's SEO.
Ask some SEO companies about SEO and they'll try and blind you with science and confuse you into thinking it's a black art. Say to some companies what is SEO and two hours later you'll be none the wiser. Not so here at KDDMWorX. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why!
Customer-centric marketing strategies are vital to capturing competitive advantage and sustaining business success.
KDDMWorX implements the core concepts and tools of contemporary strategic marketing management—from market segmentation and product positioning to consumer needs and buying behavior to digital and social media marketing. The MTeaM will emerge with the skills and framework to develop and manage an integrated marketing strategy that creates value for your customers and generates profitable growth for your firm.